My debut book – Primed: Five election narratives to win your party’s nomination

I am very excited to announce the release of my first book, Primed: Five election narratives to win your party’s…

Labour’s missed parcel leaflet

This is a brilliant piece of Labour Party direct mail for incumbent South Yorkshire Mayor Oliver Coppard. It uses a…

The London Mayoral election is just 2 weeks away and the city is abuzz with communication aimed at capturing the…

Have you ever heard of the phrase “strategic judo”? I heard it for the first time when I went to…

This new ad by the London Labour Party attacking Conservative London Mayoral candidate is aimed at journalists and Labour cognoscenti.…

The Conservatives have recently completed the best influencer marketing activation I’ve seen by a UK political party yet. Last week…

Major blow-back. MP Andrew Bridgen has been driving an ad van with his face on it around his constituency, only…

The Conservative Party has released an attack ad on Labour’s record on crime in London and the wider country. The…

Sadiq Khan launched his London Mayoral re-election campaign earlier this week. A centrepiece of Khan’s narrative is his close relationship…

Sadiq Khan gave a masterclass in election campaigning yesterday when he launched his London Mayoral re-election bid. A piece of…

If a British political party is perceived to have the strongest leader and is also seen as the most trusted…